Stührling Watches: Timeless Design, Unmatched Value, Built for You
When I think about what makes a great watch, I don’t just think about telling time—I think about telling a story. A story of craftsmanship, precision, and self-expression. At Stührling, every watch we design is built with a purpose: to offer the elegance and innovation of luxury timepieces, without the luxury price tag. We believe exceptional watches should be accessible to everyone, and we’re proud to say that millions of customers around the world agree.
This post is not just about our watches—it's about why they matter. Why people trust them. Why they wear them every day, and pass them on. Here's why Stührling has become one of the most loved and trusted watch brands in the world.
The Craft Behind Every Timepiece
Let’s start with the heart of every Stührling watch: the craftsmanship. From the moment a watch is sketched on paper to the final polish before it’s shipped, we obsess over every detail. Our design philosophy balances traditional watchmaking roots with modern flair—think open-heart dials, skeleton movements, guilloché textures, bold hands, and precision-cut indices.
We use surgical-grade stainless steel, genuine leather straps, scratch-resistant Krysterna™ crystals, and automatic or Swiss quartz movements sourced from industry-leading manufacturers. Everything is tested for durability, water resistance, and accuracy—because your time is valuable, and so is your trust.
Luxury Look, Without the Luxury Markup
At Stührling, we’ve always challenged the idea that a great watch needs to cost thousands. Our direct-to-consumer model eliminates unnecessary markups. No middlemen. No inflated retail prices. Just high-quality, head-turning watches delivered straight to your door.
Whether you choose a sleek dress watch, a rugged diver, or a bold tourbillon-style model, you’re getting a timepiece that looks—and feels—like it should cost much more. And that’s exactly the point: luxury should be inclusive, not exclusive.
A Collection for Every Wrist, Every Style
One of the things we take pride in is offering watches for everyone. Whether you're a seasoned watch collector, a fashion-forward trendsetter, or buying your first quality timepiece, there’s a Stührling for you.
Automatic Watches – For those who appreciate traditional engineering and want to feel the movement of time. Our skeleton automatics let you see the gears in motion.
Dive Watches – Water-resistant, bold, and built to perform. These watches aren’t just stylish—they’re tough.
Chronographs – Sporty, functional, and striking. Perfect for the man or woman who’s always on the move.
Dress Watches – Slim, elegant, and refined. Ideal for formal events or everyday sophistication.
Minimalist Styles – Clean, modern designs that make a statement without saying too much.
Our catalog is constantly evolving, inspired by both timeless trends and customer feedback. Whatever your taste, your lifestyle, or your occasion—you’ll find it here.
Trusted by Millions—and Amazon
Over 40 million watches sold worldwide. Thousands of 5-star reviews. And yes, we're proud to hold the Amazon’s Choice badge across many of our best-selling models.
But what means the most to us? The fact that so many of our customers become repeat buyers. That they recommend Stührling to friends, give our watches as gifts, and tag us in their photos. We don’t just sell watches—we build trust.
Designed in New York, Worn Worldwide
Our headquarters in New York City is more than just a design center—it’s a mindset. Fast-moving, bold, unapologetic, and diverse. That energy influences everything we create. We design for real people living real lives—whether that’s climbing a mountain, pitching an idea, or showing up to dinner in style.
Our Promise: Quality, Affordability, and Integrity
We stand behind every watch we make. If it’s not built to last, we won’t ship it. If it doesn’t meet our standard, it doesn’t get a Stührling logo. And if you ever need support, our customer service team is just a call or email away—ready to help with real solutions, fast.
Every watch includes a two-year international warranty and a commitment to your satisfaction.
Why Stührling? Because You Deserve More
You work hard. You value your time. You appreciate quality. That’s why we make watches that reflect who you are—and who you aspire to be.
Whether you’re gifting one, building your collection, or just want a reliable and stunning timepiece that fits your lifestyle—Stührling is for you.
Thank you for being part of our story. We’re just getting started.