I'm glad to have found something like this. It seems impossible to find any watch carrying cases at all like Stuhrling's. They're either those insanely expensive cylindrical tri-watch holders or the case where you lay your watches flat. I'm traveling soon and needed something to double as a travel case and this seemed to fit the bill. But keep in mind it is quite large and it literally takes up my whole average-sized carry-on suitcase.
However, the watch cushions are pretty big. I don't have big wrists which means my watches won't fit around the cushions, at least not my metal band watches. Otherwise they are just too loose on the cushions and will easily flop around. Perhaps this was intentionally made to hold Sturhling watches because they're watches for big-wristed people (I have no idea, I don't own a Sturhling) , but I just ended up exchanging the cushions for the smaller ones in a watch case I bought off Amazon and then improvised to fill the gaps. Otherwise I'd need to inconveniently add and remove links everytime I wanted to use the cushions which obviously isn't realistic.
But I don't think it's worth any star deductions though. It's a solid case for storing and travel and has ample room between the slots so your watches aren't knocking into each other.