Time To Get Noticed
If you’re like most of the 25 million Stührling owners out there, odds are you’re the kind of person that views a watch as a way to tell your story—as well as the time.So what better brand to trust with your story than a brand with a rich story all its own?
The History
Henry Fisher fell in love with watchmaking after receiving his first timepiece. As his passion grew, he realized luxury watches were priced out of reach for everyday people. Disillusioned by inflated prices driven by celebrity endorsements, he set out to change that.
In 1999, after a trip to Switzerland, Fisher founded Stührling with a mission: make luxury watches affordable without compromising on design. Fourteen months later, the brand launched its own factory and sold over 22,000 watches in its first year.
By 2015, Stührling was shipping over a million timepieces annually—proving that everyone, regardless of status, deserves access to a beautifully crafted watch.
DESIGN & CONCEPTION
At Stührling, we go beyond design and movement—we focus on the full experience. Our watches are made for comfort, convenience, and everyday wear, not just looks. From concept to completion, each timepiece is crafted with care, blending traditional watchmaking with modern innovation. Our dedicated team brings passion and precision to every design, keeping us at the forefront of style and functionality.
THE PROTOTYPE
Early samples are constructed
using CNC (computer numeri-
cally controlled) processes
involving precise comput-
er-controlled lathes, mills, rout-
ers and grinders. After exten-
sive review of these samples,
final production-ready time-
piece prototypes are produced
and meticulously tested before
going into final production.
THE MANUFACTURING
Stührling crafts its watches using the highest quality materials, including surgical-grade stainless steel and sapphire crystal on premium models. Where applicable, genuine rose or yellow gold is expertly plated. Each watch and bracelet undergoes precision finishing—lapping, beveling, polishing, and satin brushing—to achieve a refined appearance.
Production takes place in state-of-the-art clean-room facilities, led by skilled watchmakers. From design to final assembly, each timepiece requires a minimum of six months and undergoes rigorous manual craftsmanship and quality control.
THE DETAILS
The precise craftsmanship behind every Stührling timepiece reflects our deep-rooted tradition in Swiss watchmaking. Stührling is more than a collection of watches—it’s the result of years of dedication, innovation, and passion. Each watch represents expertise, elegance, and a bold approach to design. Whether you're drawn to the movement, the aesthetics, or the blend of materials, every detail is designed to evoke an emotional connection. With years of careful development, our watches stand as true symbols of artistry and refinement.
THE PRESENTATION
Presentation plays a vital role
for our brand. Though we con-
sider our timepieces to be
standalone marvels, Stührling
believes the customer war-
rants an experience when pur-
chasing a watch. Our watches
are encased in a beautifully
detailed package we like to call
‘the prelude’, intended to spark
excitement well before the un-
veiling.
INTERNATIONAL DISTRIBUTION
Stührling’s logistics system handles global needs—from drop-shipping and barcoding to custom packing and freight coordination. International partners get 24/7 access to a secure ordering portal for easy fulfillment.
As of 2025, Stührling watches are sold in over 120 countries, including luxury boutiques, duty-free shops, hotels, cruise ships, and airlines. The brand has been featured in 93 watch publications, including 17 cover stories.
